{"id":9588,"date":"2021-03-09T21:40:08","date_gmt":"2021-03-09T20:40:08","guid":{"rendered":"http:\/\/startitkbs.org\/?p=9588"},"modified":"2021-03-09T21:40:09","modified_gmt":"2021-03-09T20:40:09","slug":"soundcloud-innove-dans-sa-methode-de-remuneration","status":"publish","type":"post","link":"http:\/\/startitkbs.org\/index.php\/2021\/03\/09\/soundcloud-innove-dans-sa-methode-de-remuneration\/","title":{"rendered":"Soundcloud innove dans sa m\u00e9thode de r\u00e9mun\u00e9ration"},"content":{"rendered":"\n<p><em>A compter du premier Avril 2021, la plateforme musicale Allemande va imposer une nouvelle mani\u00e8re de r\u00e9mun\u00e9rer les artistes dans un objectif d\u2019\u00e9quit\u00e9 en valorisant les ind\u00e9pendants.<\/em><\/p>\n\n\n\n<p>En effet, Soundcloud est bien connu pour h\u00e9berger de nombreux talents, des artistes prometteurs qui se font en premier lieu conna\u00eetre sur la plateforme avant de trouver un succ\u00e8s commercial cons\u00e9quent \u00e0 la mani\u00e8re du collectif 667 dont <strong>Freeze Corleone<\/strong> dans le rap Francophone mais surtout aux Etats-Unis avec <strong>Lil Uzi Vert<\/strong>, <strong>Chance the rapper<\/strong> ou encore <strong>XXXTentacion<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"595\" height=\"350\" src=\"http:\/\/startitkbs.org\/wp-content\/uploads\/2021\/03\/sc.jpg\" alt=\"\" class=\"wp-image-9590\" srcset=\"http:\/\/startitkbs.org\/wp-content\/uploads\/2021\/03\/sc.jpg 595w, http:\/\/startitkbs.org\/wp-content\/uploads\/2021\/03\/sc-300x176.jpg 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/figure>\n\n\n\n<p>Dans une strat\u00e9gie commerciale qui vise \u00e0 garder cet\navantage concurrentiel de plateforme qui fait na\u00eetre le succ\u00e8s de jeunes\ntalents, Soundcloud a d\u00e9cid\u00e9 de passer de \u00ab&nbsp;Market centric&nbsp;\u00bb \u00e0 \u00ab&nbsp;User\ncentric&nbsp;\u00bb. Des termes techniques qui veulent simplement dire que l\u2019on\npasse d\u2019une r\u00e9mun\u00e9ration par la part des \u00e9coutes totales de l\u2019artiste sur l\u2019ensemble\nde toutes les \u00e9coutes (Market centric) \u00e0 une r\u00e9mun\u00e9ration sur le nombre d\u2019\u00e9coutes\nde l\u2019artiste (User centric). <\/p>\n\n\n\n<p>Ce syst\u00e8me profitera \u00e0 100&nbsp;000 ind\u00e9pendants selon les pr\u00e9visions sur un total de 30 millions pr\u00e9sents sur la plateforme avec un net avantage pour les artistes Fran\u00e7ais qui verraient dans leur globalit\u00e9 augmenter leurs revenues de pr\u00e8s de 25%.<\/p>\n\n\n\n<p>Enfin, la diversit\u00e9 est \u00e0 l\u2019honneur grace \u00e0 cette nouvelle mesure. En effet, des genres musicaux moins repr\u00e9sent\u00e9s, qui font l\u2019objet d\u2019op\u00e9rations marketing ou autres publicit\u00e9s presque inconsid\u00e9rables aux c\u00f4t\u00e9s du rap mais pas moins populaires verront leur revenues largement augmenter. Selon l\u2019\u00e9tude du cabinet <em>Deloitte<\/em>, la musique classique verrait sa redevance augmenter de 24%, 22% pour le Hard rock et 18% pour le Blues.<\/p>\n\n\n\n<p>Vous l\u2019avez compris, Soundcloud propose ou plut\u00f4t impose une\nr\u00e9tribution plus \u00e9quitable des artistes qui inspirera probablement les\nplateformes concurrentes \u00e0 l\u2019avenir. <\/p>\n\n\n\n<p>Enjoy &amp; Stay tuned<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A compter du premier Avril 2021, la plateforme musicale Allemande va imposer une nouvelle mani\u00e8re de r\u00e9mun\u00e9rer les artistes dans un objectif d\u2019\u00e9quit\u00e9 en valorisant les ind\u00e9pendants. En effet, Soundcloud est bien connu pour h\u00e9berger de nombreux talents, des artistes prometteurs qui se font en premier lieu conna\u00eetre sur la plateforme avant de trouver un &#8230; <a title=\"Soundcloud innove dans sa m\u00e9thode de r\u00e9mun\u00e9ration\" class=\"read-more\" href=\"http:\/\/startitkbs.org\/index.php\/2021\/03\/09\/soundcloud-innove-dans-sa-methode-de-remuneration\/\">Lire la suite <span class=\"screen-reader-text\">Soundcloud innove dans sa m\u00e9thode de r\u00e9mun\u00e9ration<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":9589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"cybocfi_hide_featured_image":""},"categories":[829],"tags":[1027,56,1026,1024,274,771,1025],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soundcloud innove dans sa m\u00e9thode de r\u00e9mun\u00e9ration - Start It<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/startitkbs.org\/index.php\/2021\/03\/09\/soundcloud-innove-dans-sa-methode-de-remuneration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soundcloud innove dans sa m\u00e9thode de r\u00e9mun\u00e9ration - Start It\" \/>\n<meta property=\"og:description\" content=\"A compter du premier Avril 2021, la plateforme musicale Allemande va imposer une nouvelle mani\u00e8re de r\u00e9mun\u00e9rer les artistes dans un objectif d\u2019\u00e9quit\u00e9 en valorisant les ind\u00e9pendants. En effet, Soundcloud est bien connu pour h\u00e9berger de nombreux talents, des artistes prometteurs qui se font en premier lieu conna\u00eetre sur la plateforme avant de trouver un ... 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