{"id":11740,"date":"2021-07-04T00:25:50","date_gmt":"2021-07-03T22:25:50","guid":{"rendered":"http:\/\/startitkbs.org\/?p=11740"},"modified":"2021-07-04T10:45:58","modified_gmt":"2021-07-04T08:45:58","slug":"spotify-se-lance-sur-le-marche-des-concerts","status":"publish","type":"post","link":"https:\/\/startitkbs.org\/index.php\/2021\/07\/04\/spotify-se-lance-sur-le-marche-des-concerts\/","title":{"rendered":"Spotify se lance sur le march\u00e9 des concerts"},"content":{"rendered":"\n

Une fois n\u2019est pas coutume, Spotify est encore au c\u0153ur de l\u2019actualit\u00e9. Il ne s\u2019agit pas d\u2019une \u00e9ni\u00e8me innovation concernant son application de streaming, le g\u00e9ant Su\u00e9dois s\u2019attaque aujourd\u2019hui au monde de l\u2019\u00e9v\u00e9nementiel. Tout comme TikTok l\u2019a fait r\u00e9cemment, Spotify se lance donc dans l\u2019organisation de concerts et ajoute une nouvelle corde \u00e0 son arc.<\/em><\/p>\n\n\n\n

L\u2019objectif est clair, Spotify souhaite influencer le monde de la musique par tous les biais possibles. On le sait, la guerre des plateformes de streaming fait rage et la concurrence entre elles est rude. Tous les services souhaitent se d\u00e9marquer gr\u00e2ce \u00e0 des concepts innovants et \u00e0 des fonctionnalit\u00e9s exclusives. Spotify a fait le choix de s\u2019implanter sur le march\u00e9 des concerts.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cela fait quelques mois que les concerts sont discr\u00e8tement mis en avant sur le site internet de Spotify. On y retrouve en effet la promotion de concerts live externes \u00e0 la plateforme associ\u00e9e \u00e0 une billetterie en ligne. Ces premi\u00e8res actions pr\u00e9paraient donc, petit \u00e0 petit, l\u2019arriv\u00e9e de Spotify sur ce march\u00e9. L\u2019objectif ne sera pas, dans un premier temps en tout cas, de bouleverser le mod\u00e8le \u00e9conomique de l\u2019entreprise. Il s\u2019agit d\u2019une diversification.<\/p>\n\n\n\n

Spotify compte utiliser ses nombreuses donn\u00e9es personnelles pour personnaliser au mieux cette nouvelle offre. Par exemple, les donn\u00e9es de g\u00e9olocalisation pourraient permettre d\u2019organiser des concerts avec des plus petits artistes et de le promouvoir aupr\u00e8s d\u2019un public situ\u00e9 dans une zone restreinte. On peut aussi voir que Spotify connait avec pr\u00e9cision les go\u00fbts et couleurs de leurs auditeurs.<\/p>\n\n\n\n

Pour ce qui est du format, il serait relativement libre. Live, concert traditionnel, mix des deux\u2026 une plateforme en ligne pourrait m\u00eame \u00eatre cr\u00e9\u00e9e pour l\u2019occasion. Une chose est s\u00fbre, le Covid 19 et les nombreux confinements ont largement acc\u00e9l\u00e9r\u00e9 ce ph\u00e9nom\u00e8ne.<\/p>\n\n\n\n

Enjoy & Stay Tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une fois n\u2019est pas coutume, Spotify est encore au c\u0153ur de l\u2019actualit\u00e9. Il ne s\u2019agit pas d\u2019une \u00e9ni\u00e8me innovation concernant son application de streaming, le g\u00e9ant Su\u00e9dois s\u2019attaque aujourd\u2019hui au monde de l\u2019\u00e9v\u00e9nementiel. Tout comme TikTok l\u2019a fait r\u00e9cemment, Spotify se lance donc dans l\u2019organisation de concerts et ajoute une nouvelle corde \u00e0 son arc. … Lire la suite Spotify se lance sur le march\u00e9 des concerts<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":11741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"cybocfi_hide_featured_image":""},"categories":[829],"tags":[],"yoast_head":"\nSpotify se lance sur le march\u00e9 des concerts - Start It<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startitkbs.org\/index.php\/2021\/07\/04\/spotify-se-lance-sur-le-marche-des-concerts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify se lance sur le march\u00e9 des concerts - Start It\" \/>\n<meta property=\"og:description\" content=\"Une fois n\u2019est pas coutume, Spotify est encore au c\u0153ur de l\u2019actualit\u00e9. Il ne s\u2019agit pas d\u2019une \u00e9ni\u00e8me innovation concernant son application de streaming, le g\u00e9ant Su\u00e9dois s\u2019attaque aujourd\u2019hui au monde de l\u2019\u00e9v\u00e9nementiel. Tout comme TikTok l\u2019a fait r\u00e9cemment, Spotify se lance donc dans l\u2019organisation de concerts et ajoute une nouvelle corde \u00e0 son arc. ... 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